Smith, Michael E. <br/><br/>
Inspiring green consumer choices   : leverage neuroscience to reshape marketplace behavior  

 - New York :  Kogan Page,  2021. 
 - ix,218p.:  ill.;pbk.  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781398601000 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Psychological aspects.<br/>Product design - Psychological aspects<br/>Choice (Psychology)<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8342 SMI