Kimmel, Allan J. <br/><br/>
Psychological foundations of marketing  
the keys to consumer behavior 
 - 2nd. 
 - London:  Routledge,  2018. 
 - xviii,465p.:  ill.;pbk.  25cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781138219151  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Psychological aspects.
<br/><br/><label>Dewey Class. No.: </label>658.8342 KIM