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1.
The ultimate question 2.0 : how net promoter companies thrive in a customer-driven world by
  • Reichheld, Fred
  • Markey, Rob
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBP, 2011
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.872 REI.

2.
The loyalty effect : the hidden force behind growth, profits, and lasting value by
  • Reichheld, Frederick F
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBP, 1996
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.4 REI.

3.
Making customer matter by
  • HBP
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBP, 2010
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.812 HBP.

4.
Total access : giving customers what they want in an anytime, anywhere world by
  • Mckenna, Regis
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBS, 2002
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.812 MCK.

5.
The Huawei story by
  • Tao, Tian
  • Chunbo, Wu
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Sage Publications, 2015
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 338.7621 TAO.

6.
The little book of big customer satisfaction measurement by
  • Rao, Ajit
  • Chandra, Subhash
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: SAGE, 2012
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.812 RAO.

7.
Service operations management by
  • Pardillo, Jonah C
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Canda: Society publishing, 2020
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.812 PAR.

8.
21st century FMCG consumer marketing : creating customer value by putting consumers at the heart of FMCG marketing strategy by
  • Haddad, Manal
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK: Lulu press, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (5)Location, call number: 658.8 HAD, ...

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