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1.
Net gain : expanding markets through virtual communities by
  • Hagel, John
  • Armstrong, Arthur
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBS, 1997
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.800 HAG.

2.
Momentum : how companies become unstoppable market forces by
  • Ricci, Ron
  • Volkmann, John
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay HBS 2003
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.827 RIC.

3.
Making markets : how firms can design and profit from online auctions and exchanges by
  • Kambil, Ajit
  • Heck, Eric van
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBS, 2002
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.84 KAM.

4.
Marketing management by
  • Kotler, Philip
  • Keller, Kevin Lane...[et al.]
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida: Pearson, 2013
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 KOT.

5.
Marketing management by
  • Kotler, Philip
  • Keller, Kevin Lane
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: Pearson, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 KOT.

6.
Tactical SEO : the theory and practice of search marketing by
  • Wilson, Lee
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Kogan Page, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.872 WIL.

7.
E-marketing by
  • Judy, Strauss
  • Frost, Raymond
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida: Pearson, 2014
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.872 STA.

8.
Digital marketing strategy : an integrated approach to online marketing by
  • Simon, Kingsnorth
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Kogan Page, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.872 KIN.

9.
Permission marketing : turning strangers into friends, and friends into customers by
  • Godin, Seth
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK: Pocket book, 1999
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 GOD.

10.
Alibaba's world : how a remarkable Chinese company is changing the face of global business by
  • Erisman, Porter
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Macmillan, 2015
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 381.14 ERI.

11.
Social media marketing by
  • Tuten
  • Solomon, Michael R
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: SAGE, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.872 TUT.

12.
E-commerce : business, technology, society by
  • Laudon, Kenneth C
  • Traver, Carol Guercio
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (2)Location, call number: 658.84 LAU, ...

13.
E-commerce : an Indian perspective by
  • [Joseph, P. T.]
  • S.J
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: PHI, 2015
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.84 JOS.

14.
Digital and social media marketing : a results-driven approach by
  • Heinze, Aleksej [Editor]
  • Rashid, Tahir...[et al.] [Editor]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Routledge, 2017
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.872 HEI.

15.
Digital marketing by
  • Ahuja, Vandana
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Oxford University Press, 2015
Availability: Items available for loan: Learning Resource Centre- Main campus (5)Location, call number: 658.87 AHU, ...

16.
E-commerce : business, technology, society by
  • Laudon, Kenneth C
  • Traver, Carol Guercio
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, 2018
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.872 LAU.

17.
Social media marketing : strategies for engaging in facebook, twitter and others social media by
  • Evans, Liana Li
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, 2011
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.872 EVA.

18.
Digital marketing by
  • Ahuja, Bandana
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Oxford, 2019
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.872 AHU.

19.
Social media marketing for dummies by
  • Zimmerman Jain & Ng Debroah
  • Ng, Deborah
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Wiley, 2017
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.872 ZIM.

20.
Driving digital strategy : a guide to reimagining your business by
  • Gupta, Sunil
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Massachusetts: HBR, 2018
Availability: Not available: Learning Resource Centre- Main campus: Checked out (1).

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