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1.
Marketing myopia by
  • Levitt, Theodore
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBP, 2008
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 LEV.

2.
Uncommon service : how to win by putting customers at the core of your business by
  • Frei, Frances
  • Morriss, Anne
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: HBSP, 2012
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.812 FRE.

3.
HBR increasing customer loyalty by
  • Review, Harvard
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBP, 2011
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8343 HBR.

4.
The loyalty effect : the hidden force behind growth, profits, and lasting value by
  • Reichheld, Frederick F
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBP, 1996
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.4 REI.

5.
Making customer matter by
  • HBP
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBP, 2010
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.812 HBP.

6.
The intention economy : when customers take charge by
  • Searls, Doc
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBP, 2012
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8342 SEA.

7.
Reorganize for resilience : putting customers at the center of your business by
  • Gulati, Ranjay
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: HBSP, 2009
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.812 GUL.

8.
True story : how to combine story and action to transform your business by
  • Montague, Ty
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBS, 2013
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 MON.

9.
Total access : giving customers what they want in an anytime, anywhere world by
  • Mckenna, Regis
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBS, 2002
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.812 MCK.

10.
The hidden wealth of customers : realizing the untapped value of your most important asset by
  • Lee, Bill
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBS, 2012
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8342 LEE.

11.
Loyalty rules! : how today's leaders build lasting relationships by
  • Reichheld, Frederick F
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBS, 2001
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.812 REI.

12.
Net gain : expanding markets through virtual communities by
  • Hagel, John
  • Armstrong, Arthur
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBS, 1997
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.800 HAG.

13.
Customer connections : new strategies for growth by
  • Wayland, Robert E
  • Cole, Paul M
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBS, 1997
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.812 WAY.

14.
Permission marketing : turning strangers into friends, and friends into customers by
  • Godin, Seth
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK: Pocket book, 1999
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 GOD.

15.
Customer relationship management : getting it right! by
  • Kincaid, Judith W
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, 2005
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.812 KIN.

16.
Customer care excellence : how to create an effective customer focus by
  • Cook, Sarah
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: KoganPage, 2011
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.812 COO.

17.
Winning a billion consumers : a disruptive approach for success in India by
  • Joshi, Atul
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: SAGE, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.009 JOS.

18.
24 brand mantras : finding a place in the minds and hearts of consumers by
  • Kapoor, Jagdeep
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SAGE PUBLICATIONS 2009
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.827 KAP.

19.
Data driven : harnessing data and AI to reinvent customer engagement by
  • Chavez, Tom
  • O'hara, Chris...[et al.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: McGraw Hill, 2019
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.812 CHA.

20.
Principles of marketing by
  • Kotler, Philip
  • Armstrong, Gary
  • Agnihotri, Prafulla
Edition: 17th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, 2018
Availability: Items available for loan: Learning Resource Centre- Main campus (5)Location, call number: 658.8 KOT, ...

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