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Marketing myopia by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Bombay: HBP, 2008
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 LEV.
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HBR increasing customer loyalty by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Bombay: HBP, 2011
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8343 HBR.
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Making customer matter by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Bombay: HBP, 2010
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.812 HBP.
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The intention economy : when customers take charge by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Bombay: HBP, 2012
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8342 SEA.
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Net gain : expanding markets through virtual communities by
- Hagel, John
- Armstrong, Arthur
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Bombay: HBS, 1997
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.800 HAG.
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Customer connections : new strategies for growth by
- Wayland, Robert E
- Cole, Paul M
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Bombay: HBS, 1997
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.812 WAY.
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Customer relationship management : getting it right! by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: India: Pearson, 2005
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.812 KIN.
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Principles of marketing by
- Kotler, Philip
- Armstrong, Gary
- Agnihotri, Prafulla
Edition: 17th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: India: Pearson, 2018
Availability: Items available for loan: Learning Resource Centre- Main campus (5)Location, call number: 658.8 KOT, ...
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