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	1.	The innovator's method : bringing the lean startup into your organization by Furr, Nathan R Dyer, Jeff Christensen, Clayton M Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston: HBSP, 2014 Availability: Items available for loan: Learning Resource Centre- Main campus (2)Location, call number: 658.4063 FUR, ... Place hold Add to cart (remove)
	2.	The intention economy : when customers take charge by Searls, Doc Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bombay: HBP, 2012 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8342 SEA. Place hold Add to cart (remove)
	3.	Authenticity what consumers really want by Gilmore, James H Pine,B. Joseph Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bombay: HBS, 2007 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8343 GIL. Place hold Add to cart (remove)
	4.	Hidden in plain sight : how to find and execute your company's next big growth strategy by Joachimsthaler, Erich Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bombay: HBS, 2007 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.406 JOA. Place hold Add to cart (remove)
	5.	The lean startup : how constant innovation creates radically successful businesses by Ries, Eric Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gurgaon: Portfolio Penguin, 2011 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.11 RIE. Place hold Add to cart (remove)
	6.	Context marketing revolution : how to motivate buyers in the age of infinite media by Sweezey, Mathew Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Harvard Business Review Press, 2020 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8343 SWE. Lists: New Arrivals (City Campus). Place hold Add to cart (remove)

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