Results
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HBR case studies marketing through minefields by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Bombay: HBP, 2008
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 HBR.
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Momentum : how companies become unstoppable market forces by
- Ricci, Ron
- Volkmann, John
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Bombay HBS 2003
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.827 RIC.
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Brand leadership by
- Aaker, David A
- Joachimsthaler, Erich
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London: Pocket, 2015
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.827 AAK.
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Don't mess with the logo : the straight talker's bible of branding by
- Millian Anday
- Milligan, Andy
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Prentice hall, 2009
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.827 AND.
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Advertising and integrated brand promotion by
Edition: 7th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: India: Cengage, 2019
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 659.1 OGU.
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