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1.
HBR case studies marketing through minefields by
  • HBR
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBP, 2008
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 HBR.

2.
How brands become icons : the principles of culture branding by
  • Holt, Douglas B
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBP, 2004
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 HOL.

3.
True story : how to combine story and action to transform your business by
  • Montague, Ty
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBS, 2013
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 MON.

4.
Momentum : how companies become unstoppable market forces by
  • Ricci, Ron
  • Volkmann, John
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay HBS 2003
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.827 RIC.

5.
Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity by
  • Everett, Lesley
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Kogan Page, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.827 EVE.

6.
Brand leadership by
  • Aaker, David A
  • Joachimsthaler, Erich
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Pocket, 2015
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.827 AAK.

7.
Don't mess with the logo : the straight talker's bible of branding by
  • Millian Anday
  • Milligan, Andy
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Prentice hall, 2009
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.827 AND.

8.
Strategic brand management for B2B markets : a road map for organizational transformation by
  • Sarin, Sharad
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Sage, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (2)Location, call number: 658.4012 SAR, ...

9.
Advertising and integrated brand promotion by
  • Oguinn
  • Allen...[et al.]
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Cengage, 2019
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 659.1 OGU.

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