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	1.	Value merchants: demonstrating and documenting superior value in business markets by Anderson, James C Kumar, Nirmalya Narus, James A Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bombay HBS 2007 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.804 AND. Place hold Add to cart (remove)
	2.	Permission marketing : turning strangers into friends, and friends into customers by Godin, Seth Material type: Text; Format: print ; Literary form: Not fiction Publication details: UK: Pocket book, 1999 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 GOD. Place hold Add to cart (remove)
	3.	Marketing management by Winer, Russ Dhar, Ravi Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: Pearson, 2015 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 KOT. Place hold Add to cart (remove)
	4.	Integrated advertising, promotion & marketing communications by Clow, Kenneth E Baack, Donald E Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: Pearson, 2015 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 659.1 CLO. Place hold Add to cart (remove)
	5.	Advertising, promotion and other aspects of integrated marketing communications by Andrews, J Craig Shimp, Terence A Edition: 10th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi: Cengage, 2018 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 659.1 AND. Place hold Add to cart (remove)

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