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1.
Services marketing : integrating customer focus across the firm by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo...[et al.]
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: McGraw Hill, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 ZEI.

2.
Marketing warfare by
  • Ries, Al
  • Trout, Jack
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai: McGraw Hill, 2006
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 RIE.

3.
Designing and managing the supply chain : concepts, strategies, and case studies by
  • Simchi-Levi, David
  • Kaminsky, Philip...[et al.]
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: McGraw Hill, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.5 DAV.

4.
Data driven : harnessing data and AI to reinvent customer engagement by
  • Chavez, Tom
  • O'hara, Chris...[et al.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: McGraw Hill, 2019
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.812 CHA.

5.
Marketing research : text and cases by
  • Nargundkar, Rajendra
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Channai: McGraw Hill, 2019
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.83 MAL.

6.
Services marketing : text & cases by
  • Nargundkar, Rajendra
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: McGraw Hill, 2010
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 NAR.

7.
Principles of services marketing by
  • Palmer, Adrain
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK: McGraw Hill, 2014
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 PAL.

8.
Advertising and integrated marketing communications by
  • Shah, Kruti
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: McGraw Hill, 2014
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 659.1 SHA.

9.
Advertising and promotion : an integrated marketing communication perspective by
  • Belch,George E
  • Belch, Michael A
  • Purani, Keyoor
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai: McGraw-Hill, 2022
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 659.1 BEL.

10.
Marketing management by
  • Saxena, Rajan
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai : McGraw Hill, 2020
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 SAX.

11.
Service marketing : integrating customer focus across the firm by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo...[et al.]
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai: McGraw- Hill, 2019
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 ZEI.

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