Results
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Services marketing : integrating customer focus across the firm by
- Zeithaml, Valarie A
- Bitner, Mary Jo...[et al.]
Edition: 6th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi: McGraw Hill, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 ZEI.
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Marketing warfare by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai: McGraw Hill, 2006
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 RIE.
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Marketing research : text and cases by
Edition: 4th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Channai: McGraw Hill, 2019
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.83 MAL.
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6.
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Services marketing : text & cases by
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: McGraw Hill, 2010
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 NAR.
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7.
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Principles of services marketing by
Edition: 7th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: UK: McGraw Hill, 2014
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 PAL.
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Advertising and integrated marketing communications by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: India: McGraw Hill, 2014
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 659.1 SHA.
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Marketing management by
Edition: 6th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai : McGraw Hill, 2020
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 SAX.
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11.
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Service marketing : integrating customer focus across the firm by
- Zeithaml, Valarie A
- Bitner, Mary Jo...[et al.]
Edition: 7th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai: McGraw- Hill, 2019
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 ZEI.
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