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	1.	Branding in a competitive marketplace by Baisya, Rajat K Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Sage, 2013 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.827 BAI. Place hold Add to cart (remove)
	2.	Aaker on branding : 20 principles that drive success by Aaker, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: Sage, 2013 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.827 DAV. Place hold Add to cart (remove)
	3.	The future of branding by Srivastava, Rajendra K [Editor] Thomas, Gregory Metz [Editor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: SAGE, 2015 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.827 SRI. Place hold Add to cart (remove)
	4.	24 brand mantras : finding a place in the minds and hearts of consumers by Kapoor, Jagdeep Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: SAGE PUBLICATIONS 2009 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.827 KAP. Place hold Add to cart (remove)
	5.	Strategic brand management for B2B markets : a road map for organizational transformation by Sarin, Sharad Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: Sage, 2016 Availability: Items available for loan: Learning Resource Centre- Main campus (2)Location, call number: 658.4012 SAR, ... Place hold Add to cart (remove)

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