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1.
See Baker & Taylor
Brand leadership by
  • Aaker, David A
  • Joachimsthaler, Erich
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Pocket, 2015
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.827 AAK.

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2.
See Baker & Taylor
Strategic brand management for B2B markets : a road map for organizational transformation by
  • Sarin, Sharad
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Sage, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (2)Location, call number: 658.4012 SAR, ...

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