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	1.	HBR case studies marketing through minefields by HBR Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bombay: HBP, 2008 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 HBR. Place hold Add to cart (remove)
	2.	Momentum : how companies become unstoppable market forces by Ricci, Ron Volkmann, John Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bombay HBS 2003 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.827 RIC. Place hold Add to cart (remove)
	3.	Strategic brand management for B2B markets : a road map for organizational transformation by Sarin, Sharad Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: Sage, 2016 Availability: Items available for loan: Learning Resource Centre- Main campus (2)Location, call number: 658.4012 SAR, ... Place hold Add to cart (remove)

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