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	1.	United we brand : how to create a cohesive brand that's seen, heard, and remembered by Moser, Mike Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bombay: HBS, 2003 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.827 MOS. Place hold Add to cart (remove)
	2.	The infinite asset : managing brands to build new value by Hill, Sam Lederer, Chris Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bombay: HBS, 2001 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.827 HIL. Place hold Add to cart (remove)
	3.	Brand leadership by Aaker, David A Joachimsthaler, Erich Material type: Text; Format: print ; Literary form: Not fiction Publication details: London: Pocket, 2015 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.827 AAK. Place hold Add to cart (remove)
	4.	Building strong brands by Aaker, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: London: Pocket Books, 2009 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.827 AAK. Place hold Add to cart (remove)

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