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1.
Consumer behavior and culture :consequences for global marketing and advertising by
  • Mooij, Marieke De
Edition: 3rd ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: SAGE, 2019
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.834 MOO.

2.
Inspiring green consumer choices : leverage neuroscience to reshape marketplace behavior by
  • Smith, Michael E
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Kogan Page, 2021
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8342 SMI.

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