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1.
Marketer's toolkit : the 10 strategies you need to succeed by
  • Harvard Business School
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBP, 2006
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.802 HBE.

2.
Marketing as strategy : understanding the CEO's agenda for driving growth and innovation by
  • Kumar, Nirmalya
  • Kotler, Philip
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBP, 2004
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.802 KUM.

3.
Marketing myopia by
  • Levitt, Theodore
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBP, 2008
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 LEV.

4.
HBR case studies marketing through minefields by
  • HBR
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBP, 2008
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 HBR.

5.
Marketing metrics : beyond clickbaits by
  • Dugar, Anurag
  • Shreshtha, ManI
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Sage Publication, 2022
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.80151 DUG.

6.
Influencer marketing for brands : what youtube and instagram can teach you about the future of the digital advertising. by
  • Levin, Aron
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Apress, 2020
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 LEV.

7.
Consumer behavior and culture :consequences for global marketing and advertising by
  • Mooij, Marieke De
Edition: 3rd ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: SAGE, 2019
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.834 MOO.

8.
Inspiring green consumer choices : leverage neuroscience to reshape marketplace behavior by
  • Smith, Michael E
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Kogan Page, 2021
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8342 SMI.

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