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1.
Succeeding in China by
  • HBR
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBP, 2010
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.0490951 HBR.

2.
Juicing the orange : how to turn creativity into a powerful business advantage by
  • Fallon, Pat
  • Senn, Fred
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBS, 2006
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.802 FAL.

3.
The 15 essential marketing masterclasses for your small business : powerful promotion on a shoestring by
  • Blick, Dee
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK: Wiley, 2013
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 BLI.

4.
The 22 immutable laws of marketing by
  • Ries, Al
  • Trout, Jack
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Profile Books Ltd. 1993
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 RIE.

5.
Rural marketing : challenges and opportunities by
  • Kumar, Dinesh
  • Gupta, Punam
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Sage Publications, 2017
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.800 KUM.

6.
Marketing mosaic : element driving consumer and business by
  • Bansal, Sanjeev [Editor]
  • Sharma, Ashok [Editor]
  • Khattri, Varsha
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Manakin press, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 SHA.

7.
Marketing data science : modeling techniques in predictive analytics with R and Python by
  • Miller, Thomas W
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, 2019
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.800 MIL.

8.
Business project management and marketing : mastering business markets by
  • Kleinaltenkamp, Michael
  • Plinke, Wulff
  • Geiger, Ingmar [Editor]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Springer, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 KLE.

9.
Evolution of destination planning and strategy : the rise of tourism in Croatia by
  • Dwyer, Larry [Editor]
  • Tomljenovic, Renata [Editor]
  • Corak, Sanda [Editor]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland: MacMillan, 2017
Availability: Items available for loan: Learning Resource Centre- Main campus (4)Location, call number: 338.4791 DWY, ... Not available: Learning Resource Centre- Main campus: Checked out (1).

10.
Marketing management :Indian context global perspective by
  • Ramaswamy, V.S
  • Namakumari, S
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Sage, 2018
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 RAM.

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