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1.
See Baker & Taylor
Marketing warfare by
  • Ries, Al
  • Trout, Jack
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai: McGraw Hill, 2006
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 RIE.

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2.
See Baker & Taylor
Differentiate or die : survival in our era of killer competition by
  • Trout, Jack
  • Rivkin, Steve
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai: Westland ltd, 2000
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 RIE.

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