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1.
Marketing management by
  • Kotler, Philip
  • Keller, Kevin Lane...[et al.]
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida: Pearson, 2013
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 KOT.

2.
Marketing management by
  • Kotler, Philip
  • Keller, Kevin Lane
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: Pearson, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 KOT.

3.
Reinventing marketing for emerging markets by
  • Das, Jitendra K
  • Zameer, Asif...[et al.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: Blomsbury, 2015
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 JIT.

4.
Tourism Marketing by
  • Dasgupta, Devashish
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida: Person, 2019
Availability: Items available for loan: Learning Resource Centre- Main campus (5)Location, call number: 647.94 DAS, ...

5.
Consumer behavior and culture :consequences for global marketing and advertising by
  • Mooij, Marieke De
Edition: 3rd ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: SAGE, 2019
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.834 MOO.

6.
Inspiring green consumer choices : leverage neuroscience to reshape marketplace behavior by
  • Smith, Michael E
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Kogan Page, 2021
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8342 SMI.

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