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1.
See Baker & Taylor
The experience economy by
  • Pine, B. Joseph
  • Gilmore, James H
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBS, 2011
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.56 PIN.

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2.
See Baker & Taylor
Services marketing : integrating customer focus across the firm by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo...[et al.]
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: McGraw Hill, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 ZEI.

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