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	1.	The experience economy by Pine, B. Joseph Gilmore, James H Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bombay: HBS, 2011 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.56 PIN. Place hold Add to cart (remove)
	2.	Juicing the orange : how to turn creativity into a powerful business advantage by Fallon, Pat Senn, Fred Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bombay: HBS, 2006 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.802 FAL. Place hold Add to cart (remove)
	3.	Marketing moves : a new approach to profits, growth, and renewal by Kotler, Philip Jain, Dipak C Suvit Maesincee Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bombay: HBS, 2002 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 KOT. Place hold Add to cart (remove)
	4.	The 15 essential marketing masterclasses for your small business : powerful promotion on a shoestring by Blick, Dee Material type: Text; Format: print ; Literary form: Not fiction Publication details: UK: Wiley, 2013 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 BLI. Place hold Add to cart (remove)
	5.	Strategic marketing problems : cases and comments by Kerin, Roger A Peterson, Robert A Edition: 12th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida: Pearson, 2011 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.802 KER. Place hold Add to cart (remove)
	6.	Aaker on branding : 20 principles that drive success by Aaker, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: Sage, 2013 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.827 DAV. Place hold Add to cart (remove)
	7.	Strategic marketing : making decisions for strategic advantage by Sahaf, Musadiaq Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi: PHI, 2008 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 KOT. Place hold Add to cart (remove)
	8.	No cover image available No cover image available No cover image available Safety and security in tourism by Hall, C. Michael Timothy, Dallen J Material type: Text; Format: print ; Literary form: Not fiction Publication details: Londan: Routledge, 2008 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 910.684 HAL. Place hold Add to cart (remove)
	9.	The Oxford handbook of critical management studies by Alvesson, Mats...[et al.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: UK: Oxford, 2004 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.001 ALV. Place hold Add to cart (remove)
	10.	Business project management and marketing : mastering business markets by Kleinaltenkamp, Michael Plinke, Wulff Geiger, Ingmar [Editor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: Springer, 2016 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 KLE. Place hold Add to cart (remove)
	11.	Principles of marketing by Kotler, Philip Armstrong, Gary Agnihotri, Prafulla Edition: 17th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: Pearson, 2018 Availability: Items available for loan: Learning Resource Centre- Main campus (5)Location, call number: 658.8 KOT, ... Place hold Add to cart (remove)
	12.	Evolution of destination planning and strategy : the rise of tourism in Croatia by Dwyer, Larry [Editor] Tomljenovic, Renata [Editor] Corak, Sanda [Editor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland: MacMillan, 2017 Availability: Items available for loan: Learning Resource Centre- Main campus (4)Location, call number: 338.4791 DWY, ... Not available: Learning Resource Centre- Main campus: Checked out (1). Place hold Add to cart (remove)
	13.	Principles of services marketing by Palmer, Adrain Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: UK: McGraw Hill, 2014 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 PAL. Place hold Add to cart (remove)
	14.	No cover image available No cover image available No cover image available Encyclopedia of tourism management and marketing by Buhalis, Dimitros Material type: Text; Format: print ; Literary form: Not fiction Publication details: UK: Edward Elgar, 2022 Availability: Items available for loan: Learning Resource Centre- Main campus (4)Location, call number: 338.48 BUH, ... Place hold Add to cart (remove)
	15.	Principles of marketing by Kotler, Philip Armstrong, Gary...[et al.] Edition: 19th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida: Pearson, 2023 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 KOT. Place hold Add to cart (remove)
	16.	Marketing management :Indian context global perspective by Ramaswamy, V.S Namakumari, S Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Sage, 2018 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 RAM. Place hold Add to cart (remove)
	17.	Global marketing management by Lee, Kiefer Carter, Steve Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: UK: Oxford, 2012 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.84 LEE. Place hold Add to cart (remove)

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