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1.
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Marketing moves : a new approach to profits, growth, and renewal by
- Kotler, Philip
- Jain, Dipak C
- Suvit Maesincee
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Bombay: HBS, 2002
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 KOT.
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2.
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Strategic marketing problems : cases and comments by
- Kerin, Roger A
- Peterson, Robert A
Edition: 12th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida: Pearson, 2011
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.802 KER.
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4.
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Principles of marketing by
- Kotler, Philip
- Armstrong, Gary
- Agnihotri, Prafulla
Edition: 17th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: India: Pearson, 2018
Availability: Items available for loan: Learning Resource Centre- Main campus (5)Location, call number: 658.8 KOT, ...
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5.
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Principles of services marketing by
Edition: 7th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: UK: McGraw Hill, 2014
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 PAL.
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6.
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Principles of marketing by
- Kotler, Philip
- Armstrong, Gary...[et al.]
Edition: 19th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida: Pearson, 2023
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 KOT.
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