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	1.	The experience economy by Pine, B. Joseph Gilmore, James H Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bombay: HBS, 2011 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.56 PIN. Place hold Add to cart (remove)
	2.	Juicing the orange : how to turn creativity into a powerful business advantage by Fallon, Pat Senn, Fred Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bombay: HBS, 2006 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.802 FAL. Place hold Add to cart (remove)
	3.	Marketing management :Indian context global perspective by Ramaswamy, V.S Namakumari, S Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Sage, 2018 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 RAM. Place hold Add to cart (remove)

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