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	1.	Marketer's toolkit : the 10 strategies you need to succeed by Harvard Business School Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bombay: HBP, 2006 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.802 HBE. Place hold Add to cart (remove)
	2.	Marketing as strategy : understanding the CEO's agenda for driving growth and innovation by Kumar, Nirmalya Kotler, Philip Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bombay: HBP, 2004 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.802 KUM. Place hold Add to cart (remove)
	3.	Marketing myopia by Levitt, Theodore Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bombay: HBP, 2008 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 LEV. Place hold Add to cart (remove)
	4.	Data driven : harnessing data and AI to reinvent customer engagement by Chavez, Tom O'hara, Chris...[et al.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: McGraw Hill, 2019 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.812 CHA. Place hold Add to cart (remove)
	5.	Industrial organization : markets and strategies by Belleflamme, Paul Peitz, Martin Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge, United Kingdom : Cambridge University Press, 2015 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 338.6 BEL. Place hold Add to cart (remove)

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