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1.
Marketing management by
  • Kotler, Philip
  • Keller, Kevin Lane
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: Pearson, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 KOT.

2.
Tactical SEO : the theory and practice of search marketing by
  • Wilson, Lee
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Kogan Page, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.872 WIL.

3.
Digital marketing strategy : an integrated approach to online marketing by
  • Simon, Kingsnorth
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Kogan Page, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.872 KIN.

4.
Social media marketing by
  • Tuten
  • Solomon, Michael R
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: SAGE, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.872 TUT.

5.
E-commerce : business, technology, society by
  • Laudon, Kenneth C
  • Traver, Carol Guercio
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (2)Location, call number: 658.84 LAU, ...

6.
Platform revolution : how networked markets are transforming the economy and how to make them work for you by
  • Parker, Geoffrey G
  • Van Alstyne, Marshall
  • Choudary, Sangeet Paul
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NewYork: W. W. Norton & Company, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.872 PAR.

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