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1.
Airport marketing by
  • Halpern, Nigel
  • Graham, Anne
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NewYork: Routledge, 2022
Availability: Items available for loan: Learning Resource Centre- Main campus (2)Location, call number: 387.736 HAL, ...

2.
Encyclopedia of tourism management and marketing by
  • Buhalis, Dimitros
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK: Edward Elgar, 2022
Availability: Items available for loan: Learning Resource Centre- Main campus (4)Location, call number: 338.48 BUH, ...

3.
Tourism marketing : in the age of the consumer by
  • Morrison, Alastair M
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NewYork: Routledge, 2022
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 338.4791 MOR.

4.
Advertising and promotion : an integrated marketing communication perspective by
  • Belch,George E
  • Belch, Michael A
  • Purani, Keyoor
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai: McGraw-Hill, 2022
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 659.1 BEL.

5.
Stories of marketing in India by
  • Karandikar, Anand
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai: Harsha Bhatkal, 2022
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 KAR.

6.
Marketing metrics : beyond clickbaits by
  • Dugar, Anurag
  • Shreshtha, ManI
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Sage Publication, 2022
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.80151 DUG.

7.
Storytelling and market research :a practical user guide by
  • John, C. Frederic
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Routledge, 2022
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 JOH.

8.
Sport consumer behaviour :marketing strategies by
  • Funk, Daniel C
  • Alexandris, Kostas
  • McDonald, Heath
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Routledge, 2022
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 796.06 FUN.

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