000 00729nam a2200241Ia 4500
999 _c3447
_d3447
003 OSt
005 20230708113734.0
008 220715s9999 xx 000 0 und d
020 _a9781422187050
040 _cIIM Sirmaur
082 _a658.8409 SIL
100 _aSilverstein, Michael J
_94234
245 0 _aThe $10 trillion prize
_b : captivating the newly affluent in China and India
260 _bHBS,
_aBombay:
_c2012.
300 _aix,314p.:
_bill.;hbk.
_c21 cm.
365 _dINR
500 _aIncludes bibliographical references and index.
650 _aAffluent consumers
_94235
650 _aConsumers
_94236
650 _aConsumers--Attitudes
_94237
700 _aSinghi, Abheek...[et al.]
_94238
942 _cBK
_2ddc