| 000 | 00674nam a2200229Ia 4500 | ||
|---|---|---|---|
| 999 |
_c3516 _d3516 |
||
| 003 | OSt | ||
| 005 | 20230707141424.0 | ||
| 008 | 220715s9999 xx 000 0 und d | ||
| 020 | _a9781422121153 | ||
| 040 | _cIIM Sirmaur | ||
| 082 | _a658.8342 ZAL | ||
| 100 |
_aZaltman,Gerald _94182 |
||
| 245 | 0 |
_aMarketing metaphoria _b : what deep metaphors reveal about the minds of consumers |
|
| 260 |
_bHBP, _aBombay: _c2008. |
||
| 300 |
_axi,230p.: _bill.;hbk. _c12 cm. |
||
| 365 | _dINR | ||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 |
_aConsumer behavior _92111 |
||
| 650 |
_aMetaphor _94183 |
||
| 700 |
_aZaltman, Lindsay H. _94184 |
||
| 942 |
_cBK _2ddc |
||