| 000 | 00686nam a2200241Ia 4500 | ||
|---|---|---|---|
| 999 |
_c3520 _d3520 |
||
| 003 | OSt | ||
| 005 | 20230703182450.0 | ||
| 008 | 220715s9999 xx 000 0 und d | ||
| 020 | _a9781578517749 | ||
| 040 | _cIIM Sirmaur | ||
| 082 | _a658.8 HOL | ||
| 100 |
_aHolt, Douglas B. _93924 |
||
| 245 | 0 |
_aHow brands become icons _b: the principles of culture branding |
|
| 260 |
_bHBP, _aBombay: _c2004. |
||
| 300 |
_axiii,265p.: _bhbk. _c13 cm. |
||
| 365 | _dINR | ||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 |
_aPopular culture _93925 |
||
| 650 |
_aBrand name products _91812 |
||
| 650 |
_aBusiness names _93926 |
||
| 650 |
_aBranding _93927 |
||
| 942 |
_cBK _2ddc |
||