000 00794nam a2200277Ia 4500
999 _c3628
_d3628
003 OSt
005 20230519155353.0
008 220715s9999 xx 000 0 und d
020 _a9781591391470
040 _cIIM Sirmaur
082 _a338.767 DYE
100 _aDyer, Davis
_91808
245 0 _aRising tide
_b: lessons from 165 years of brand building at procter & gamble
260 _bHBS,
_aBoston:
_c2004
300 _ax,467p.:
_bhbk.
_c22 cm.
365 _dINR
500 _aIncludes index
650 _aProduct management
_91809
650 _aProcter & Gamble Company
_91810
650 _aSoap trade
_91811
650 _aUnited States
_91301
650 _aBrand name products
_91812
700 _aDalzell, Frederick
_91813
700 _aOlegario, Rowena
_91814
942 _cBK
_2ddc