000 00685nam a2200229Ia 4500
999 _c3633
_d3633
003 OSt
005 20230707141106.0
008 220715s9999 xx 000 0 und d
020 _a9781422172315
040 _cIIM Sirmaur
082 _a658.8342 LEE
100 _aLee, Bill
_94181
245 4 _aThe hidden wealth of customers
_b: realizing the untapped value of your most important asset
260 _bHBS,
_aBombay:
_c2012.
300 _a220p.;
_bill.;hbk.
_c12 cm.
365 _dINR
500 _aIncludes bibliographical references and index.
650 _aConsumer behavior
_92111
650 _aCustomer loyalty
_94163
650 _aCustomer relations
_92696
942 _cBK
_2ddc