000 00712nam a2200241Ia 4500
999 _c3635
_d3635
003 OSt
005 20230704164909.0
008 220715s9999 xx 000 0 und d
020 _a9781591399278
040 _cIIM Sirmaur
082 _a658.802 FAL
100 _aFallon, Pat
_93964
245 0 _aJuicing the orange
_b: how to turn creativity into a powerful business advantage
260 _bHBS,
_aBombay:
_c2006.
300 _aix,228p.:
_bill.;hbk.
_c15 cm.
365 _dINR
500 _aIncludes bibliographical references and index.
650 _aMarketing
_9733
650 _aProduct management
_91809
650 _aCreative ability in business
_92245
700 _aSenn, Fred
_93965
942 _cBK
_2ddc