000 00683nam a2200241Ia 4500
999 _c3686
_d3686
003 OSt
005 20230707140355.0
008 220715s9999 xx 000 0 und d
020 _a9781591391456
040 _cIIM Sirmaur
082 _a658.8343 GIL
100 _aGilmore, James H
_94015
245 0 _aAuthenticity what consumers really want
260 _bHBS,
_aBombay:
_c2007.
300 _axiii,299p.:
_bhbk.
_c14 cm.
365 _dINR
500 _aIncludes bibliographical references and index.
650 _aProduct management
_91809
650 _aConsumer behavior
_92111
650 _aConsumers' preferences
_92717
700 _aPine,B. Joseph
_94013
942 _cBK
_2ddc