000 00646nam a2200229Ia 4500
999 _c3755
_d3755
003 OSt
005 20230707125736.0
008 220715s9999 xx 000 0 und d
020 _a9781578512492
040 _cIIM Sirmaur
082 _a658.827 HIL
100 _aHill, Sam
_94176
245 4 _aThe infinite asset
_b: managing brands to build new value
260 _bHBS,
_aBombay:
_c2001.
300 _axvii,238p.:
_bill.;hbk.
_c14 cm.
365 _dINR
500 _aIncludes bibliographical references and index.
650 _aBrand name products
_91812
650 _aManagement
_9481
700 _aLederer, Chris
_94177
942 _cBK
_2ddc