000 00629nam a2200217Ia 4500
999 _c3812
_d3812
003 OSt
005 20230623103920.0
008 220715s9999 xx 000 0 und d
020 _a9781578512218
040 _cIIM Sirmaur
082 _a658.421 KOE
100 _aKoehn, Nancy F
_91592
245 0 _aBrand new
_b: how entrepreneurs earned consumers' trust from Wedgwood to Dell
260 _bHBS,
_aBombay:
_c2001.
300 _a469p.:
_bill.;hbk.
_c20 cm.
365 _dINR
500 _aIncludes bibliographical references and index.
650 _aBusinesspeople
_91547
650 _aEntrepreneurship
_9522
942 _cBK
_2ddc