| 000 | 00717nam a2200241Ia 4500 | ||
|---|---|---|---|
| 999 |
_c3845 _d3845 |
||
| 003 | OSt | ||
| 005 | 20230621121927.0 | ||
| 008 | 220715s9999 xx 000 0 und d | ||
| 020 | _a9789332555693 | ||
| 040 | _cIIM Sirmaur | ||
| 082 | _a658.83 MAL | ||
| 100 |
_aMalhotra, Naresh K. _93342 |
||
| 245 | 0 |
_aMarketing research _b: an applied orientation |
|
| 250 | _a7th ed. | ||
| 260 |
_bPearson, _aChennai: _c2016 |
||
| 300 |
_axxx,968p.: _bill.;pbk. _c26 cm. |
||
| 500 | _aIncludes bibliographical references and indexes | ||
| 650 |
_aMarketing research _93343 |
||
| 650 |
_aMarketing research--Methodology _93344 |
||
| 650 |
_aConsumers--Research _92953 |
||
| 700 |
_aDash, Satyabhusan _93345 |
||
| 942 |
_cBK _2ddc |
||