000 00709nam a2200253Ia 4500
999 _c3848
_d3848
003 OSt
005 20230708103545.0
008 220715s9999 xx 000 0 und d
020 _a9789332557185
040 _cIIM Sirmaur
082 _a658.8 KOT
100 _aKotler, Philip
_93242
245 0 _aMarketing management
250 _a14th ed.
260 _bPearson,
_aNoida:
_c2013.
300 _axxv,600p.:
_bill.;pbk.
_c24 cm.
500 _aIncludes bibliographical references and index.
650 _aInternet marketing
_92093
650 _aConsumer behavior
_92111
650 _aMarket surveys
_94221
650 _aMarketing
_9733
700 _a Keller, Kevin Lane...[et al.]
_94222
942 _cBK
_2ddc