000 | 00709nam a2200253Ia 4500 | ||
---|---|---|---|
999 |
_c3848 _d3848 |
||
003 | OSt | ||
005 | 20230708103545.0 | ||
008 | 220715s9999 xx 000 0 und d | ||
020 | _a9789332557185 | ||
040 | _cIIM Sirmaur | ||
082 | _a658.8 KOT | ||
100 |
_aKotler, Philip _93242 |
||
245 | 0 | _aMarketing management | |
250 | _a14th ed. | ||
260 |
_bPearson, _aNoida: _c2013. |
||
300 |
_axxv,600p.: _bill.;pbk. _c24 cm. |
||
500 | _aIncludes bibliographical references and index. | ||
650 |
_aInternet marketing _92093 |
||
650 |
_aConsumer behavior _92111 |
||
650 |
_aMarket surveys _94221 |
||
650 |
_aMarketing _9733 |
||
700 |
_a Keller, Kevin Lane...[et al.] _94222 |
||
942 |
_cBK _2ddc |