000 00710nam a2200253Ia 4500
999 _c3871
_d3871
003 OSt
005 20230705165650.0
008 220715s9999 xx 000 0 und d
020 _a9789332555099
040 _cIIM Sirmaur
082 _a658.8342 SCH
100 _a Schiffman, Leon g.
_94049
245 0 _aConsumer behaviour
250 _a11th ed.
260 _bPearson,
_aChennai:
_c2016.
300 _axxvii,508p.:
_bill.;pbk.
_c21 cm.
500 _aIncludes bibliographical references and index.
650 _aDecision making
_9563
650 _aMarketing ethics
_94050
650 _aConsumers research
_92953
700 _aWisenblit, Joseph
_94051
700 _aKumar, Ramesh
_94040
942 _cBK
_2ddc