000 | 00710nam a2200253Ia 4500 | ||
---|---|---|---|
999 |
_c3871 _d3871 |
||
003 | OSt | ||
005 | 20230705165650.0 | ||
008 | 220715s9999 xx 000 0 und d | ||
020 | _a9789332555099 | ||
040 | _cIIM Sirmaur | ||
082 | _a658.8342 SCH | ||
100 |
_a Schiffman, Leon g. _94049 |
||
245 | 0 | _aConsumer behaviour | |
250 | _a11th ed. | ||
260 |
_bPearson, _aChennai: _c2016. |
||
300 |
_axxvii,508p.: _bill.;pbk. _c21 cm. |
||
500 | _aIncludes bibliographical references and index. | ||
650 |
_aDecision making _9563 |
||
650 |
_aMarketing ethics _94050 |
||
650 |
_aConsumers research _92953 |
||
700 |
_aWisenblit, Joseph _94051 |
||
700 |
_aKumar, Ramesh _94040 |
||
942 |
_cBK _2ddc |