| 000 | 00737nam a2200253Ia 4500 | ||
|---|---|---|---|
| 999 |
_c3920 _d3920 |
||
| 003 | OSt | ||
| 005 | 20230621135238.0 | ||
| 008 | 220715s9999 xx 000 0 und d | ||
| 020 | _a9789332542204 | ||
| 040 | _cIIM Sirmaur | ||
| 082 | _a658.827 KEL | ||
| 100 |
_a Keller, Kevin Lane _93350 |
||
| 245 | 0 |
_aStrategic brand management _b: building, measuring, and managing brand equity |
|
| 250 | _a4th ed. | ||
| 260 |
_bPearson, _aNoida: _c2015 |
||
| 300 |
_axxix,586p.: _bill.;pbk. _c21 cm. |
||
| 365 | _dINR | ||
| 500 | _aIncludes indexes | ||
| 650 |
_aBrand name products--Management _93351 |
||
| 650 |
_aProduct management _91809 |
||
| 700 |
_aParameswaran, Ambi M.G. _93352 |
||
| 700 |
_aJacob, Issac _93353 |
||
| 942 |
_cBK _2ddc |
||