| 000 | 00723nam a2200253Ia 4500 | ||
|---|---|---|---|
| 999 |
_c3925 _d3925 |
||
| 003 | OSt | ||
| 005 | 20230808114438.0 | ||
| 008 | 220715s9999 xx 000 0 und d | ||
| 020 | _a9781259026812 | ||
| 040 | _cIIM Sirmaur | ||
| 082 | _a658.8 ZEI | ||
| 100 |
_a Zeithaml, Valarie A _95018 |
||
| 245 | 0 |
_aServices marketing _b: integrating customer focus across the firm |
|
| 250 | _a6th ed. | ||
| 260 |
_bMcGraw Hill, _aDelhi: _c2016. |
||
| 300 |
_axxix,711p.: _bill.;pbk. _c24 cm. |
||
| 365 | _dINR | ||
| 500 | _aIncludes index. | ||
| 650 |
_aService industries marketing _95019 |
||
| 650 |
_aCustomer services _92560 |
||
| 650 |
_aMarketing _9733 |
||
| 700 |
_a Bitner, Mary Jo...[et al.] _95020 |
||
| 942 |
_cBK _2ddc |
||