000 00770nam a2200253Ia 4500
999 _c4078
_d4078
003 OSt
005 20230707115723.0
008 220715s9999 xx 000 0 und d
020 _a9780749471378
040 _cIIM Sirmaur
082 _a658.827 EVE
100 _aEverett, Lesley
_94155
245 0 _aCorporate brand personality
_b: re-focus your organization's culture to build trust, respect and authenticity
260 _bKogan Page,
_aLondon:
_c2016.
300 _axii,192p.:
_bill.;pbk.
_c10 cm.
365 _dGBP
500 _aIncludes index.
650 _aCorporate culture
_9863
650 _aBranding
_93927
650 _aSocial responsibility of business
_9844
650 _aConsumer behavior
_92111
650 _aCorporate image
_94156
942 _cBK
_2ddc