000 00611nam a2200229Ia 4500
999 _c4109
_d4109
003 OSt
005 20230707125453.0
008 220715s9999 xx 000 0 und d
020 _a9788132117735
040 _cIIM Sirmaur
082 _a658.827 KOM
245 4 _aThe definitive book of branding
260 _bSage,
_aDelhi:
_c2014.
300 _axx,408p.:
_bill.;pbk.
_c19 cm.
365 _dINR
500 _aIncludes index.
650 _aBranding (Marketing)
_93786
650 _aEconomic aspects
_91065
650 _aGlobalization
_9877
700 _4Editor
_a Kompella, Kartikeya
_94175
942 _cBK
_2ddc