000 00808nam a2200265Ia 4500
999 _c4149
_d4149
003 OSt
005 20230705114145.0
008 220715s9999 xx 000 0 und d
020 _a9780743510127
040 _cIIM Sirmaur
082 _a658.8 GOD
100 _aGodin, Seth
_93974
245 0 _aPermission marketing
_b: turning strangers into friends, and friends into customers
260 _bPocket book,
_aUK:
_c1999.
300 _axxviii,228p.:
_bpbk.
_c14 cm.
365 _dINR
500 _aIncludes bibliographical references and index.
650 _aRelationship marketing
_93975
650 _aDirect marketing
_93976
650 _aInternet marketing
_92093
650 _aSales promotion
_93946
650 _aCustomer relations
_92696
650 _aElectronic commerce
_92094
942 _cBK
_2ddc