| 000 | 00650nam a2200241Ia 4500 | ||
|---|---|---|---|
| 999 |
_c4152 _d4152 |
||
| 003 | OSt | ||
| 005 | 20230707115139.0 | ||
| 008 | 220715s9999 xx 000 0 und d | ||
| 020 | _a9781847398352 | ||
| 040 | _cIIM Sirmaur | ||
| 082 | _a658.827 AAK | ||
| 100 |
_aAaker, David A _94154 |
||
| 245 | 0 | _a Brand leadership | |
| 260 |
_bPocket, _aLondon: _c2015. |
||
| 300 |
_axii,350p.: _bill.;pbk. _c14 cm. |
||
| 365 | _dINR | ||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 |
_aBrand name products _91812 |
||
| 650 |
_aManagement _9481 |
||
| 650 |
_aBranding _93927 |
||
| 700 |
_aJoachimsthaler, Erich _92951 |
||
| 942 |
_cBK _2ddc |
||