000 00629nam a2200229Ia 4500
999 _c4388
_d4388
003 OSt
005 20230707123338.0
008 220715s9999 xx 000 0 und d
020 _a9789332571198
040 _cIIM Sirmaur
082 _a658.83 MAL
100 _aMalhotra, Naresh K.
_93342
245 0 _aEssentials of marketing research
_b: a hands on orientation
260 _bPearson,
_c2016.
_aDelhi:
300 _a407p.:
_bill.;pbk.
_c15 cm.
365 _dINR
500 _aIncludes index.
650 _aMarketing research
_93343
650 _aMarketing research
_93343
650 _aMethodology
_94167
942 _cBK
_2ddc