| 000 | 00737nam a2200253Ia 4500 | ||
|---|---|---|---|
| 999 |
_c4518 _d4518 |
||
| 003 | OSt | ||
| 005 | 20230707123834.0 | ||
| 008 | 220715s9999 xx 000 0 und d | ||
| 020 | _a9781138837973 | ||
| 040 | _cIIM Sirmaur | ||
| 082 | _a658.83 VER | ||
| 100 |
_aVerhoef, Peter C _94168 |
||
| 245 | 0 |
_aCreating value with big data analytics _b: making smarter marketing decisions |
|
| 260 |
_aNew York: _bRoutledge, _c2015. |
||
| 300 |
_axxii,315p.: _bill.pbk. _c14 cm. |
||
| 365 | _dINR | ||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 |
_aData processing _92147 |
||
| 650 |
_aBig data _9624 |
||
| 650 |
_aMarketing _9733 |
||
| 700 |
_aKooge, Edwin _94169 |
||
| 700 |
_aWalk, Natasha _94170 |
||
| 942 |
_cBK _2ddc |
||