| 000 | 00596nam a2200217Ia 4500 | ||
|---|---|---|---|
| 999 |
_c4648 _d4648 |
||
| 003 | OSt | ||
| 005 | 20230705182523.0 | ||
| 008 | 220715s9999 xx 000 0 und d | ||
| 020 | _a9788178299433 | ||
| 040 | _cIIM Sirmaur | ||
| 082 | _a658.827 KAP | ||
| 100 |
_aKapoor, Jagdeep, _94058 |
||
| 245 | 0 |
_a24 brand mantras _b : finding a place in the minds and hearts of consumers |
|
| 250 | _a2nd ed. | ||
| 260 |
_bSAGE PUBLICATIONS _c2009 |
||
| 300 |
_aix,103p.: _bpbk. _c8 cm. |
||
| 365 | _dINR | ||
| 650 |
_aBrand name products _91812 |
||
| 650 |
_aCustomer relations _92696 |
||
| 942 |
_cBK _2ddc |
||