| 000 | 00763nam a2200253Ia 4500 | ||
|---|---|---|---|
| 999 |
_c4678 _d4678 |
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| 003 | OSt | ||
| 005 | 20230707124240.0 | ||
| 008 | 220715s9999 xx 000 0 und d | ||
| 020 | _a9789351505518 | ||
| 040 | _cIIM Sirmaur | ||
| 082 | _a658.827 SAR | ||
| 100 |
_aSarin, Sharad _94171 |
||
| 245 | 0 |
_aStrategic brand management for B2B markets _b: a road map for organizational transformation |
|
| 250 | _a2nd ed. | ||
| 260 |
_bSage, _c2016. _aIndia: |
||
| 300 |
_axxi,301p.: _bill.;pbk. _c13 cm. |
||
| 365 | _dINR | ||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 |
_aProduct management _91809 |
||
| 650 |
_aBranding _93927 |
||
| 650 |
_aIndustrial marketing _93939 |
||
| 650 |
_aBrand name products management _93351 |
||
| 942 |
_cBK _2ddc |
||