| 000 | 00765nam a2200265Ia 4500 | ||
|---|---|---|---|
| 999 |
_c4912 _d4912 |
||
| 003 | OSt | ||
| 005 | 20230714163958.0 | ||
| 008 | 220715s9999 xx 000 0 und d | ||
| 020 | _a9789332518377 | ||
| 040 | _cIIM Sirmaur | ||
| 082 | _a659.1 CLO | ||
| 100 |
_aClow, Kenneth E. _94095 |
||
| 245 | 0 | _a Integrated advertising, promotion & marketing communications | |
| 250 | _a6th ed. | ||
| 260 |
_bPearson, _aIndia: _c2015. |
||
| 300 |
_a455p.: _bill.;pbk. _c21 cm. |
||
| 365 | _dINR | ||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 |
_aAdvertising _93624 |
||
| 650 |
_aCommunication in marketing _94262 |
||
| 650 |
_aSales promotion _93946 |
||
| 650 |
_aDirect marketing _93976 |
||
| 700 |
_aBaack, Donald E. _94516 |
||
| 942 |
_cBK _2ddc |
||