| 000 | 00693nam a2200253Ia 4500 | ||
|---|---|---|---|
| 999 |
_c5172 _d5172 |
||
| 003 | OSt | ||
| 005 | 20230714140704.0 | ||
| 008 | 220715s9999 xx 000 0 und d | ||
| 020 | _a97889386668639 | ||
| 040 | _cIIM Sirmaur | ||
| 082 | _a659.1 OGU | ||
| 100 |
_aOguinn _94475 |
||
| 245 | 0 | _aAdvertising and integrated brand promotion | |
| 250 | _a7th ed. | ||
| 260 |
_bCengage, _aIndia: _c2019. |
||
| 300 |
_axx,407p.: _bill.;pbk. _c16 cm. |
||
| 365 | _dINR | ||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 |
_aAdvertising _93624 |
||
| 650 |
_aAdvertising media planning _94476 |
||
| 650 |
_aBranding _93927 |
||
| 700 |
_aAllen...[et al.] _94477 |
||
| 942 |
_cBK _2ddc |
||