| 000 | 00711nam a22002537a 4500 | ||
|---|---|---|---|
| 999 |
_c5477 _d5477 |
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| 003 | OSt | ||
| 005 | 20230619152036.0 | ||
| 008 | 230619b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789352865611 | ||
| 040 | _cIIM Sirmaur | ||
| 082 | _a658.8 KOT | ||
| 100 |
_aKotler, Philip _93242 |
||
| 245 | _aPrinciples of marketing | ||
| 250 | _a17th ed. | ||
| 260 |
_aIndia: _bPearson, _c2018. |
||
| 300 |
_axxii,698p.: _bcol ill.;pbk. _c21 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing _9733 |
||
| 650 |
_aCustomer relations _92696 |
||
| 650 |
_aMarketing management _93243 |
||
| 700 |
_a Armstrong, Gary _93244 |
||
| 700 |
_aAgnihotri, Prafulla _93245 |
||
| 942 |
_2ddc _cBK |
||